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EVALUATING CORPORATE BRAND BUILDING ACTIVITIES AND CUSTOMER PATRONAGE (A Case Study of Selected Soft Drinks Company Activities in BIU Community, Benin City)

BENSON IDAHOSA UNIVERSITY

Business Administration

This research work is focused on evaluating corporate brand building activities and customer patronage. It is believed that large number of company�s name and it products have built…

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IMPACT OF THE CARTER CENTRE ON ITS TARGET COMMUNITIES IN EDO AND DELTA STATES OF NIGERIA

BENSON IDAHOSA UNIVERSITY

Business Administration

This study focused on the assessment of the impact of The Carter Centre (TCC) on its target communities, in order to measure and evaluate how TCC programmes and…

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WORKFORCE DIVERSITY AND EMPLOYEE COMMITMENT IN THE NIGERIAN BANKING INDUSTRY IN BENIN CITY

BENSON IDAHOSA UNIVERSITY

Business Administration

The study is on the relationship between workforce diversity and employee�s commitment in banking industry in Benin City. To achieve this objective, one hundred and sixty eight (168)…

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THE IMPACT OF FULFILLMENT OF PSYCHOLOGICAL CONTRACT ON ORGANIZATIONAL CITIZEN BEHAVIOUR

BENSON IDAHOSA UNIVERSITY

Business Administration

ABSTRACT Psychological contract refers to the mutual beliefs, expectations, perceptions, and informal obligations between an employee and his or her employer/organization. The state of the psychologic…

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FINANCING THE GROWTH OF SMALL SCALE BUSINESS: THE ROLE OF BANKS A CASE STUDY OF UNION BANK OF NIGERIA PLC

BENSON IDAHOSA UNIVERSITY

Business Administration

ABSTRACT Financing the growth of small scale business: the role of Banks, a case study of Union Bank of Nigeria Plc was carried out to investigate the problems,…

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CONSUMERS ATTITUDE TOWARDS ELECTRONIC BANKING IN NIGERIA (A Case Study of Zenith Bank Plc and First Bank Plc Branches in Benin Metropolis)

BENSON IDAHOSA UNIVERSITY

Administration

This study is on an investigation into consumers behaviour towards electronic banking in Nigeria. After a careful review of the literature, the problem of the research was that…

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BRAND EQUITY AND CONSUMER PATRONAGE OF SOFT DRINKS IN BENIN CITY

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

ABSTRACT This study examined Brand Equity and Consumer Patronages of Soft Drinks in Benin City. It specifically investigated the extent to which brand awareness, brand association; perceived quality…

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CONTRACT STAFFING AND EMPLOYEE ENGAGEMENT IN THE OIL AND GAS INDUSTRY IN NIGERIA (A CASE STUDY OF SHELL PETROLEUM DEVELOPMENT COMPANY (SPDC) WEST, NIGERIA)

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

This study examined contract staffing and employee engagement in the oil and gas industry. The study administered questionnaire to contract staffs of Escravos, Otumara, Saghara, Tunu, Opukushi, Benese…

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THE NEW PENSION REFORM: AN APPRAISAL OF THE PERFORMANCE OF PENSION FUND ADMINISTRATORS

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

The research examines the New Pension Reform Act with emphasis on the performance of pension fund administrators in Nigeria. The key issues considered were PFAs compliance with PENCOM�s…

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LONG-TERM RELATIONSHIP BUILDING AND CUSTOMER SATISFACTION IN SOME SELECTED TELECOMMUNICATION COMPANIES IN NIGERIA.

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

Long-term relationship building is the development of ties between an organisation and it customers which will lead to long run benefit for both parties. �Therefore, in building long-term…

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E-PROCUREMENT AND SUPPLY CHAIN PERFORMANCE IN NIGERIA

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

The study examined the level of e-procurement adoptions and its impact on the performance of supply chain management in Nigeria.� It specifically investigated the level of adoption of…

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THE EVALUATION OF THE IMPACT OF THE IMPLEMENTATION OF CHEQUE TRUNCATION SYSTEM (CTS) IN NIGERIA FINANCIAL SYSTEM

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

This research was basically aimed at examining the relationship between the successful implementation of cheque truncation system (CTS) in Nigeria and the rate of cheques returned due to…

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