THE IMPACT OF ADVERTISING ON BRAND AWARENESS cover
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THE IMPACT OF ADVERTISING ON BRAND AWARENESS

BENSON IDAHOSA UNIVERSITY

Faculty
Administration
Department
Business Administration
Publisher
BENSON IDAHOSA UNIVERSITY None
Citations
0
Price
2,000.00

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Abstract

This research work examines the impact of advertising on brand awareness using Kada Plaza Benin City as a case study. The objective of the study is to known if advertising increase brand awareness in Kada Plaza. The data for this study was obtained with the use of questionnaire and presented with simple percentage and the hypotheses were tested with chi-square statistics. From the result of the finding, it was discovered that the role of advertising on brand awareness very important because advertising help in carrying message far to the targeted audience.

Identifiers

Resource ID
urn:uuid:dbca2afc-c3fe-4675-b657-8fdc4785ac46

BENSON IDAHOSA UNIVERSITY (BIU)

Private Mail Bag 1100,
University Way.
Off Upper Adesuwa Road
Government Reservation Area (GRA).
Benin City
Nigeria

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