INFLUENCE OF INTERNAL MARKERTING STRATEGY ON ORGANIZATIONAL GROWTH

Abstract

This study� focused on the influence of internal marketing strategy on organizational growth was carried out to determine the relationship between training programme, employee rewards, effective communication and organizational growth. To achieve the objective of the study, one hundred and seventy four (174) copies questionnaires were administered to selected respondents comprising of workers in GT and Mat-ice in Benin City. Of the one hundred and seventy four questionnaires administered, only one hundred and fifty eight (158) were retrieved. The data were analysed using simple percent and the hypothesis were tested with the aid of Chi-Square statistical tool. The result of the hypothesis revealed among other things that there is a significant relationship between training programme and organizational growth; the study also revealed that there is a significant relationship between employee rewards and organizational growth ; and that the management of cooperate organization has to adopt and adapt internal marketing in their operations so as to enhance organizational growth, and off course ensure that� the organization is able to contribute to the real economy.� �

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Resource ID

urn:uuid:ec2ba41a-14d6-4b79-93b9-1bda9781cf2f