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THE EFFECTS OFADVERTISEMENT ON CONSUMER PREFERENCE AND BEHAVIOUR (A CASE STUDY OF COCA COLA COMPANY, BENIN CITY)

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

This paper examines �The effects of advertising on consumer behavior and preference� (A study of Coca Cola, Benin City, Edo State). The objective of the study was to…

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EFFECT OF MICRO-CREDIT FINANCE ON SMALL SCALE ENTERPRISES IN BENIN CITY (A CASE STUDY 0F SELECTED BENEFICIARIES OF LIFT ABOVE POVERTY ORGANIZATION)

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

The study investigated the effect of micro-credit finance on selected small scale business beneficiaries of micro-credit loans of Lift Above Poverty Microfinance Bank, Benin City, Edo State with…

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SUCCESSION PLANNING IN SMALL SCALE BUSINESS (A CASE STUDY OF SMALL SCALE BUSINESSES IN BENIN CITY)

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

This research examines �Succession Planning in Small Scale Business� (A study of Small Scale Businesses in Benin City, Edo State). The objective of the study was to analyze…

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THE EFFECT OF MARKETING ON CONSUMER PATRONAGE OF COMMERCIAL TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF GOD IS GOOD MOTORS AND EDEGBE LINE MOTORS)

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

The objective of the study is to examine the following: t o determine the relationship between the transport charges and consumer patronage; to determine the relationship between the…

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DETERMINANTS OF JOB SATISFACTION IN INTEGRATED DATA SERVICE LIMITED (IDSL)

BENSON IDAHOSA UNIVERSITY

Administration · Business Management

This research project examined Determinants of Job Satisfaction using Integrated Data Service Limited (IDSL). The objective of the study was to determine the relationship between the salary package…

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THE IMPACT OF FULFILLMENT AND VIOLATION OF PSYCHOLOGICAL CONTRACT ON ORGANISATIONAL CITIZENSHIP BEHAVIOUR

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

The relationaship between employers and employees have been conceptualized as involving psychological contract (PC). The PC construct is assumed to play a key role in understanding organizational beha…

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PERFORMANCE APPRAISAL POLICIES AND EMPLOYEE TURNOVER (A CASE STUDY OF GUARANTY TRUST BANK PLC, NIGERIA)

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

This study examined the relationship between performance appraisal policies and employee turnover in the Nigerian banking industry, using Guaranty Trust Bank Plc as a case study. The population…

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MICROFINANCE BANKS AND THE GROWTH OF MICRO AND SMALL ENTERPRISES

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

The study examined the impact of micro financing and non-credit serviceson the growth of Micro and Small Enterprises (MSEs) in Benin City. It specifically examined the extent to…

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CORPORATE GOVERNANCE AND ORGANISATIONAL PERFORMANCE IN SOME SELECTED FINANCIAL INSTITUTIONS IN EDO STATE

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

This study examines the relationship between corporate governance and organizational performance of seven selected banks and insurance companies located in Benin City. It specifically examined how cor…

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HARNESSING CREATIVITY AND INNOVATION FOR INDUSTRIAL GROWTH AND DEVELOPMENT

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

The study examined �Harnessing Creative and Innovative Potentials for Industrial Growth and Development�. The broad objective of the study was to examine how creative and innovation potentials can…

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EFFECT OF EMPLOYEE COMMITMENT ON ORGANIZATIONAL PERFORMANCE IN SELECTED DEPOSIT MONEY BANKS IN BENIN CITY, NIGERIA.

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

This study examined the effect of employees� commitment on organisational performance in selected banks in Benin City. Specifically, ascertained the extent to which affective commitment, continuance c…

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LEADERSHIP STYLES AND ORGANISATIONAL PERFORMANCE A CASE STUDY OF GOD IS GOOD MOTOR.

BENSON IDAHOSA UNIVERSITY

Administration · Business Administration

This study was carried out to examine leadership style on organisational performance. The main objective was to determine the relationship between leadership style and organisational performance. The …

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